Maximize Your Boat’s Exposure | Why You Should Consider River Valley to Sell Your Boat
Maximize Your Boats Exposure
When it comes to listing your boat for sale online marketing tactics are key! River Valley Marine’s product knowledge is unmatched in the boating industry. Not only that, but we are equipped with the right tools to maximize your boats exposure for a quick sell and a pleasant experience along the way. In this article we will share some of our top online marketing tactics to help increase exposure to online listings. Any brokerage firm can put a boat on multiple listing services, but we’ve made an investment in people and technology to get your boat in front of targeted, qualified buyers.
Top Marketing Tactics to Maximize Your Boats Exposure
Of course, having a sales team of over 20 with an average of 15 years’ industry experience helps our overall sales efforts. Behind every great sales team lies a great team of marketing professionals that help ensure the brand and products are receiving as much as exposure as possible. Top marketing tactics we utilize to promote our listings are targeted marketing & remarketing, and social media.
Photo & Video Marketing
To ensure your listing stands out it is crucial to have high quality photo and videos. You only have a short time frame to capture a buyer’s attention. If your photos don’t pull them in, it’s likely they’ll move on to the next. Plenty of pictures are also a good indication of a serious seller. If you’re spending the time and effort to showcase a vessel as best possible, chances are you mean business. Video is essential in today’s online world. According to OptinMonster, 79% of shopping consumers prefer to watch a video about a product verse reading about it. Also, about 50% of shopping consumers look for a video of a product before ever visiting a business. Our brokerage manager is sure to shoot and upload videos ASAP! These videos are then uploaded to the website, YouTube, and all other social media platforms to maximize a yacht’s exposure.
Targeting Marketing & Remarketing
Another marketing tactic River Valley Marine uses to help increase exposures is targeted marketing and remarketing. In simpler terms, our marketing team targets specific buyers who we know are in the market for a boat. We’ve invested in the latest technology to build and understand our prospect database which gives us the added advantage to marketing boats to the right set of clients. We do this by email marketing, paid ad marketing, print advertising and more.
We’ve invested in retargeting campaigns to stay one step above all the rest. Retargeting targets prospective buyers who have visited our website or shown interest in a specific product. Retargeting helps keep a product and brand fresh in a buyer’s mind. It’s a little reminder for them to come back and inquire on the product they’ve been observing.
Social Media Marketing & Listing Platforms
Social media accounts all customers to engage with businesses simply by commenting on a post or sending a direct message. Consumers are becoming more and more independent when it comes to product research. Users in today’s age would rather do their own research before engaging with a sales rep. Social media platforms are a great way for consumers to get questions answered without being bombarded by a sales rep.
Here at River Valley Marine, we use all of the major platforms including Facebook, Instagram, YouTube, and LinkedIn. With over 8,000 Facebook followers our social share is in good hands. That’s not to mention the added exposure a listing gets when it is shared by multiple people across these platforms.
Not to worry, we haven’t forgotten about the traditional listing services such as Boat Trader, Yacht World and Boats.com. We receive thousands of leads each year from these resources alone. We spend extra money and efforts on campaigns ran on these platforms.
Financing Assistance
Boat buyers have choices when it comes to paying for their purchase, and financing is both an affordable and sensible option. Factually over 70% of buyers finance new boat purchases, and we at River Valley Marine finance over $40,000,000 annually. This is just opens up another set of potential buyers who might not have the cash on hand to buy your boat outright.
LIST YOUR BOAT WITH RIVER VALLEY MARINE
Just a few of our notable accomplishments include: Boating Industry Top Dealer 6 years in a row, Minnesota’s Largest Marine Group, #1 Yamaha Jet Boat Dealer in the World since 2015 and more! We are committed to exceeding the expectations of our customers and have been since 1996. This provides us key insight on how to deliver you the best service possible. If you are thinking of selling your boat, reach out to us and get a free evaluation of your boat with no obligations.